Marketing Management


With a focus on marketing as the core business function that includes the essential principles of marketing management, the program aims to support students to understand the marketing management fundamentals for a successful career in marketing and sales management. It prepares the students to capture the dynamic realities of the marketplace while emphasizing consumer behavior, market research, strategic management, advertising, and other elements of marketing and sales management.


Eligibility


A minimum 50% aggregate in the Graduate / Degree examination from a recognized university (45% for SC/ST).


Program Curriculum

Semester I

International Business Management

IT for Managers

Strategic Management

Research Methodology

Semester II

Advertising and sales promotion

Product and Brand Management

Consumer Behaviour

Sales and Distribution Management


Course Duration
1 Year
Semesters
2
More Info
Fees
Rs. 16,800
Documents Required:

1. Attested/notarized photocopies of the last qualifying exam and statement of marks (degree certificate/mark sheet)

2. Attested photo copy of the marriage certificate (if applicable) indicating change in name.

Simulation